Insight Book Cover
Success Magazine
“A bold, exhilarating take on self-improvement.”
~ Success Magazine
Fortune Magazine
“A sprawling exploration.”
~ Fortune
Gretchen Rubin
“Groundbreaking.”
~ Gretchen Rubin
The Guardian
“A fascinating read.”
~ The Guardian
800-CEO-READ
“[A] powerful eye-opener.”
~ 800-CEO-READ (Editor's Choice)
Tiffany Dufu
“Required reading for every human … expected to interact with other ones in their lifetime.”
~ Tiffany Dufu

Praise

  •  

    “Think of the most cluelessly un-self-aware person you know: your boss, annoying neighbor, or brother-in-law. How can we avoid being that person? And teach our kids to avoid it? Eurich summarizes the fascinating science about self-insight, but--perhaps more importantly--she studies admirable individuals who are self-aware in a way that is applauded by their peers. You'll benefit from knowing what they know. Buy a copy for yourself and buy another to leave, anonymously, on your boss’s desk.”

     
     
    Chip Heath

    Chip Heath

    Co-Author
    New York Times bestsellers Switch and Decisive

     
  •  

    “Self-knowledge is key to a happy life, but it can be hard to know ourselves. It’s easy to get distracted by the way we wish we were, or what we think we ought to be, or what others think we should be, until we lose sight of what’s actually true. In INSIGHT, Tasha Eurich shines a spotlight on people who have managed to gain insight into themselves, and she suggests groundbreaking strategies and tips for seeing ourselves clearly. This book is a powerful resource for anyone seeking to live a happier, more successful life.”

     
     
    Gretchen Rubin

    Gretchen Rubin

    New York Times bestselling author
    The Happiness Project and Better Than Before

     
  •  

    “As an executive coach for almost four decades, I have seen firsthand how important it is for leaders to be self-aware. Tasha Eurich’s 'Insight' lives up to its title, offering effective tools for leaders to gain this critical perspective.”

     
     
    Marshall Goldsmith

    Marshall Goldsmith

    Executive coach, business educator and New York Times bestselling author
    Ranked the number one leadership thinker in the world by Thinkers50

     
  •  

    “[Insight is] both a sprawling exploration of the psychic frailty that leads to self-delusion and self-aggrandizement, and—importantly—a compassionate, helpful guide for avoiding that path (or reversing it).”

     
     
    Fortune.com

    Fortune.com

     
     

     
  •  

    “In this groundbreaking and thought-provoking book, Tasha Eurich shows how we can all seize that single greatest opportunity for continual growth and improvement, and performance. It's the book I wish I'd had when starting out in business and the book I'd recommend to anyone who wants to cultivate the kind of self-knowledge that is the bedrock of personal and professional success. Very insightful indeed!”

     
     
    Alan Mulally

    Alan Mulally

    retired CEO of Boeing Commercial Airplanes and the Ford Motor Company

     
  •  

    “The commonsense view of self-awareness, self-reflection, and how we should question ourselves is generally wrong and unhelpful. Too often in our lives and work, our obvious conclusions keep us trapped in behaviors we don't like. Using her own experiences and the results of a great deal of research, Eurich brings focus on how we might reach real insight—the kind that transforms us and our relationships with those we work with.”

     
     
    Ed Catmull

    Ed Catmull

    President of Pixar Animation Studios and Walt Disney Animation Studios and
    New York Times bestselling author of Creativity, Inc.

     
  •  

    “A bold, exhilarating take on self-improvement…brings fresh perspective to an old question. This book might help you perform better, make better decisions and become happier.”

     
     
    Success Magazine

    Success Magazine

     
     

     

Tasha Eurich Tasha Eurich

Photo by Elena Seibert

Author

Self-awareness is the secret ingredient for success in the 21st century. People who understand who they are—and how they’re seen—make smarter choices, build better relationships, enjoy more successful careers, and live better lives. Of course, most people intuitively know this, but getting there can feel easier said than done.

In my team’s multi-year research program on self-awareness, we learned that even though most of us think we’re self-aware, this skill is in remarkably short supply. Why? In so many cases, the conventional wisdom around self-awareness is flat-out wrong. In fact, so much of what people think improves self-knowledge can have the opposite effect!

The good news is that self-awareness is an infinitely improvable skill. If we can avoid the roadblocks and apply the right tools, we can unlock a whole new level of self-knowledge. This is why I wrote Insight: to help you know yourself—and how others see you—a little bit better, and in so doing, make big improvements in your career and life. It’s gratifying that Insight has been helpful to so many leaders, coaches, and professionals around the world—it’s being translated into 8 languages and counting. I love to hear from readers, so please let me know what you think!
 

Quiz

FIND OUT HOW SELF-AWARE YOU ARE

(THE ANSWER MIGHT NOT BE WHAT YOU THINK)

Take our Insight Quiz.

YOU + 1 PERSON WHO KNOWS YOU WELL

You'll both answer 14 basic questions to find out your overall level of self-awareness.
Delivered in a FREE report.

Workbook

 

ORDER THE INSIGHT WORKBOOK TODAY

 

The 67-page INSIGHT Workbook will help you digest and apply the concepts from the book, and in so doing, dramatically improve your self-awareness and success.

 

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Pledge

 

TAKE THE INSIGHT PLEDGE

 

Join people from all over the world and make the commitment to seeing yourself clearly—to working on your self-awareness in the spirit of your relationships, happiness, and success